Predict the location of internet users and create personalised customer journeys. Connect your digital platforms and your branches. With Google Maps, you can segment your contacts based on proximity criteria. Cross-reference your data on an interactive map and launch local marketing campaigns to generate selected traffic to your branches.

Keeping fraud at the lowest possible level is a real challenge for the banking sector. Google Maps Platform allows you to prevent risks of fraudulent payments both online and in-store. How? By cross-referencing the geolocation data from point of sale and/or delivery with that of the buyer, depending on whether the purchase is made at the point of sale or online.

Encourage your clients to use your payment solution when buying from your partnered merchants by proposing geolocalised special offers to develop local business. Generate additional revenue and create a virtuous circle in which everyone wins, thanks to notifications sent to your clients’ smartphones.